How to manage them appropriately.

Reputation management services can help you monitor online reviews and alert you to positive or negative comments that are recently posted. High-traffic sites like Facebook, Google, and Yelp are likely ones you can check regularly on your own. Whatever your reputation management strategy is, be consistent, stay empathic, and try to turn a patient’s negative experience into an opportunity to create a long-term, satisfied patient while working to build credibility and visibility within the online community.

View pdf with information on Do’s & Don’ts.