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MARKETING ACADMY

Digital Dashboard

FACEBOOK FORUM

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CREATIVE CHIRO NEWSLETTER

MARKETING RESOURCES

NCCA's Chiropractic Awareness

In recent years the entire world has become more engaged digitally, and the way people market has changed significantly. The need for our doctors to make sure they utilize and enhance their digital and traditional marketing has never been more critical.

We believe in informing and educating the public to seek chiropractic care. And that is why we want to help you, our doctors, make your community healthier and promote the message of chiropractic. The NCCA has partnered with marketing and social media coaches and created a lot of resources to help you stive and get more patients in your office.

Stay on Top of Chiropractic Marketing Tips & Tricks

Sign up to receive our dedicated monthly marketing newsletter – “Creative Chiro.”

We will share marketing tips, news articles, and handy checklists designed to increase your marketing skills and make your practice more successful.

Join the NCCA Marketing Academy & Digital Dashboard

As an NCCA member, you now have access to the NCCA Marketing Academy and the Digital Dashboard. These resources were created by Dr. Kevin Christie and his team.

The Marketing Academy will guide you along a roadmap to implement a strategic content marketing strategy for your practice. The marketing academy is a short lesson format that will teach you how to develop your audience, marketing message, positioning in the community, content creation, and leveraging distribution channels to provide elegant marketing to your patients and potential patients. New lessons are continuously added.

The Digital Dashboard will provide you with all of the variables to make accurate decisions to grow your practice while all located in a secure online portal that is branded for your practice. The days of unorganized paper and digital files that you can’t locate and coordinate are gone. Imagine sitting down to sell your practice one day and not only providing your practice financials, but every year’s marketing plans, KPI’s, and your marketing network.

Sign Up for the NCCA Marketing Academy

Sign Up for the Digital Dashboard

Marketing Coaching for NCCA Members

Dr. Kevin Christie and Modern Marketing Chiropractor

The NCCA is excited to announce our collaboration with Dr. Kevin Christie and MCM Mastery. Dr. Christie is a chiropractor who realized the hurdles that his fellow chiropractors face and created a program and resources to implement quickly and easily.

About Dr. Kevin Christie

There are few frustrations and struggles that a modern chiropractor faces that Kevin hasn’t had to wrestle with already. Having run his own practice, with multiple staff, associates, real estate purchases, billing issues, insurance headaches AND try to do excellent marketing, Kevin understands the pressures that we face as chiropractors. Kevin knows how important it is to have someone safe that you can turn to with whatever you are struggling with. He created the Modern Chiropractic Marketing business to help his colleagues overcome the hurdles and experience the joys of success that await on the other side.

Visit his website for more information.

F4CP Membership

Complimentary NCCA Member Benefit.

As an NCCA member, you now have complimentary membership in F4CP! The F4CP is a not-for-profit organization dedicated to raising public awareness about chiropractic care through positive press. As an F4CP member, you can take advantage of its excellent membership benefits – including access to its live practice-building webinars, print advertisements, white papers, marketing resources, and more at www.F4CP.org

Access your membership account and check out your benefits under the GROUP section.

Additionally, the F4CP offers its members a primary listing in its National Find-A-Doctor Directory, which provides the public with an easy way to search for local doctors of chiropractic.

Constant Contact

Join one of the best email marketing companies out there. Constant Contact will help you create professionally designed emails for your next brand campaign. The properly designed marketing email campaign will help you drive sales, and engage and educate patients, creating a loyal customer base.

After years of using their services, we are excited to offer a special discount to your chiropractic practice. As a member, you will receive access to various marketing services to help your patient communication efforts.

Sign Up

Use this special link and a promo code SAVE30 to get started and receive 30% for 3 months.

Marketing Resources

Please utilize these dropdowns to get access to the related information. Please note, we will be adding more content every months so come back to check it out!

Did you know that Email Marketing has a return on investment (ROI) of $42 for every $1 spent? Utilize the same email marketing service as the NCCA. We love Constant Contact that helps us create beautiful and effective emails. Click here to sign up using our partner referral link.

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SOCIAL MEDIA

Social Media Basics

2022 Social Media Image Sizes Cheat Sheet

Use this updated cheat sheet as a handout at an event or as a way to get prospect contact information on social media via a sign-up form.

Facebook

If you already have a Facebook page and would like advice on what changes you need to make it current, please submit a contact us form.

Additional Resources

Additional Ways to Enhance your Facebook Page

  • Call-To-Action Buttons: You can add a call-to-action button inviting your social audience to perform the desired action. You can edit your buttons by clicking on the pencil next to the “Edit Contact Us” button.
  • Enable the “Message” section. It will allow you to communicate with potential customers. But only choose this option if you have time to promptly respond.
  • Take a look at the “Offers” section. An easy way to encourage customers to come to your Facebook page is to post discounts or deals in this section. Tell your patients to like your page to be aware of the new deals. Click here for more information on how to set up Online Storefront.
  • Explore the new “Shop” Section. You can add your inventory on this page, and users can buy your products directly from Facebook. Sales are sent to your bank account.

Coffee & Chiropractic Videos:

Instagram

Set up an Instagram Business Account to give people more information about your products, service, or business. Check out this guide to get started with Instagram Business Account.

You can utilize Instagram advertising in the same way you advertise with Facebook by making your ads reach the exact audience with your preference on location, interest, demographics, and more. Just make sure your ads align with your business goals. Click here to learn more about advertising on Instagram.

Instagram Marketing for Chiropractors

7 Winning Instagram Giveaway Ideas (And How to Plan Your Own)

Youtube/TikTok

If you have enough resources and imagination, then you should definitely try to branch out into the video marketing world. Some of the most popular types of videos used in marketing are explainer videos, interviews, product demos, video testimonials, and tutorials.

The time spent by users in the United States watching video content weekly on a smartphone is also seen to be growing over time. Studies show that 54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018). Click here and here to learn more about 2021 marketing stats.

12 Simple Tips for Making Your Videos Look More Professional

Content Creation Tools

  • Canva – graphic creation & scheduling tool. You can design social media posts, video posts (TikTok Anyone?), patient brochures, and more. We also like their handy content planner and scheduling tool!
  • Constant Contact– email creation and analytics tool. Additionally, you can create a logo, connect to social networks, have an e-commerce store, connect to Google Business Tools, and more. NCCA Members can get 30%off by clicking here. Google Analytics
  • Google Analytics– it’s a heavy-duty analytics tool but it tracks everything.
BRANDING & CONTENT MANAGEMENT

Content Marketing

Having strong content allows you to show your patients who your company is and what your brand represents. The important aspect of brand awareness is not only whether your audience knows the name of your practice, but it’s also how they comprehend what makes your practice unique. Content marketing should be the foundation of your practice’s marketing used in campaigns and tactics for a well-rounded marketing approach.

What is Content Marketing? Click to read this informative article by Dr. Kevin Christie

More Resources on this topic:

Other Types of Marketing

WEBSITE

Website Design

Your website serves as your business’ first impression so you want to make sure that the information on it is accurate. You should also focus on leaving a lasting positive effect on your audience within these few seconds by ensuring your website is appealing, user-friendly, highly responsive, and has a fast loading speed. We recommend sitting down with your staff and walking through every page of your website to review information and design.

What’s Your Website Missing?

Google Reviews

How to Show Up on Google – Podcast

SEO & Backlinks

Chiropractor SEO: Ways To Increase Organic Traffic

Given this rising interest in chiropractic care or spinal correction services, a chiropractor needs to stay with the current and jump onto the digital media. Setting up a website is a good start, along with consulting digital experts for search engine optimization or SEO. The website and social media platforms provide a place to advertise and promote the services & Search engine optimization is a complicated process that ensures your website lands on the top results page

SEO: 4 Reasons These Three Letters Are So Important

Keywords

Using the right keywords in your search engine marketing campaigns is essential to driving traffic to your business. As a rule of thumb, you should utilize keywords that relate closely to your business or industry. Keyword research tells you what topics people care about and, assuming you use the right SEO tool, how popular those topics actually are among your audience. Once you have decided on the most popular keywords, make sure to utilize them in your ads and on your website. Click here for some starter keywords.

Free keyword search engines:


Blogs

If you enjoy journaling in your free time, try creating an online blog! Create short posts written in easy-to-understand language to educate the audience on chiropractic, your chiropractic vision, and your story, and provide helpful tips for patients. Blogs are a great way to show off your personality and win the trust of potential patients. Don’t forget to provide your practice contact information there!

FREE NCCA GRAPHICS

The NCCA has created various graphics that you can post to your Social Media pages (Facebook & Instagram). If you have any questions, contact sasha@ncchiro.org.

Click here to access the Google Folder.

How to post NCCA Graphic to your office Facebook page>

Click here to view the guide.

FAQs

Advertising during COVID-19:

Use care in advertising at this time and refrain from making claims that are not substantiated by peer-reviewed, empirical evidence about COVID-19.

Employees & Social Media

When you have employees working for you, their personal brands also become a part of your clinic’s reputation within your community. What does their social media presence say about you and your business? Social Media Employee’s Digital Footprint

F4CP GRAPHICS & PAST CREATIVE CHIROS

For Foundation for Chiropractic Progress Monthly Marketing Roadmaps and their studies, please sign in to their portal. NCCA Members have a free account.

Access your membership account and check out your benefits under the GROUP section.

CLICK HERE to view past editions of the marketing newsletter “Creative Chiro.”